In the bag
Today, I have the opportunity to write about Rotterdam designer Susan Bijl and how together with her husband Vincent, they inadvertently created a business out of a bag. The story began so. Susan started sewing her first bag in 2003. What she had in mind was not to start a business, but to just make a bag. Eventually, she made more bags and started giving and selling them to family and friends. Read more…
A brand with glasses
During the interview, the machine manifests its presence by making a few sporadic clicks. Is it warm yet? I wonder. Can I please, please have a cup
Does it really take an hour to warm up? I ask, nonchalantly. Am curious, and admittedly, fishing a tiny bit for a coffee.
Ah yes, it’s ready, says Paul, picking up my hint with a laugh. Want a cup?
I watch in silent horror as Paul grinds coffee and throws it out repeatedly. Why is he throwing away fresh ground coffee? Why, WHY?
There’s residue coffee from a previous batch, he says. Better not to mix it.
I nod in resignation. We’re not seeing that coffee again.
Project: Ongoing customer communication about brand and chocolate products
My contribution: copy for booklets and newsletters
[work can be shown during face to face meeting]
Project: Business identity and website for Flinqer
My contribution: Business identity, business story and web copy.
[work can be show during face to face meeting]
Project: Exact’s new branding employee campaign – brand book
My contribution: concept, copy, art direction
Take a look!