Interview with Susan Bijl – The New Shoppingbag

Susan Bijl The New Shoppingbag

In the bag

Today, I have the opportunity to write about Rotterdam designer Susan Bijl and how together with her husband Vincent, they inadvertently created a business out of a bag. The story began so. Susan started sewing her first bag in 2003. What she had in mind was not to start a business, but to just make a bag.  Eventually, she made more bags and started giving and selling them to family and friends.   Read more…


Interview with Man Met Bril Coffee

A brand with glasses

Man Met Bril Interview

During the interview, the machine manifests its presence by making a few sporadic clicks. Is it warm yet? I wonder. Can I please, please have a cup

Does it really take an hour to warm up? I ask, nonchalantly. Am curious, and admittedly, fishing a tiny bit for a coffee.

Ah yes, it’s ready, says Paul, picking up my hint with a laugh. Want a cup?

I watch in silent horror as Paul grinds coffee and throws it out repeatedly. Why is he throwing away fresh ground coffee? Why, WHY?

There’s residue coffee from a previous batch, he says. Better not to mix it.

I nod in resignation. We’re not seeing that coffee again.

Read more…

Dutch Dark


Project: Ongoing customer communication about brand and chocolate products

My contribution: copy for booklets and newsletters


[work can be shown during face to face meeting]

Flinqer business identity


Project: Business identity and website for Flinqer

My contribution: Business identity, business story and web copy.


[work can be show during face to face meeting]

Exact brand book

beingexactProject: Exact’s new branding employee campaign – brand book

My contribution: concept, copy, art direction


Take a look!